So, you want to become a regular competitor in motorsport or even have aspirations to live the dream of being a professional racer? Many drivers, just like you, have taken the successful path to regular racing and one of the keys to that adventurous and rewarding lifestyle was attracting and retaining sponsors along the way. Sponsorship can be a positive contributor to help fund the journey of any new driver hoping to be an elite motorsport competitor. When you are ‘sponsored’ and partly-funded, you can invest in the track time, car and support crew to improve your chances of success in a sport that’s become a global phenomenon over the last century. If you’ve got talent, discipline and determination, sponsorship can make it easier for you to enjoy the camaraderie of the pit garages, lining up on the grid and hopefully the thrill of being on the podium.
In this article, we explore some of the best tips for securing racing sponsorship and get the advice of a couple of Aussie racing legends.