How to Run a Corporate Event People Will Actually Want to Attend

We’ll be the first to say it – most corporate events are about as exciting as watching paint dry. The same stuffy hotel ballrooms, the same lukewarm appetisers, and the same forced networking that leaves everyone checking their watches and plotting escape routes.

Your next corporate event should leave people talking about it for months afterwards. Instead of dreading it, your team and clients should actually be pumped to attend. That’s where the rubber literally meets the road. Forget the typical team-building exercises that make everyone cringe. Everyone has been to a corporate box to watch sport or a show; that’s why they are often hard to fill. How about if your Invitation is to participate in the main attraction? At Fastrack Experiences, we’re flipping the corporate event playbook by putting your guests behind the wheels of roaring V8 racecars and jaw-dropping supercars.

Your clients and colleagues can feel the adrenaline rush as they tackle corners at speed, with everyone bonding over the shared thrill of the track. The goal of a memorable corporate event is an experience that creates genuine connections and lasting impressions. Great corporate events should reflect your company’s willingness to break boundaries and embrace excitement, building business relationships that are authentic and memorable.

We’ve put together some tips to help you run a corporate event that ticks all of these boxes and can be applied to any activity. To help you even further, we have some ideas that also make organising a compelling event both easy and convenient. Keep reading, and you’ll be the winner of the water cooler in no time.

The venue is the foundation of your entire corporate event

Traditional conference centres certainly have their place, but if you are aiming for more than your average corporate gathering, you’ll want to think outside of the box.

When hunting for the perfect venue, think beyond the obvious checklist of size and location. Consider how the space itself will energise your guests. Will they walk in and immediately feel a shift in energy? Will the environment naturally spark conversation and break down the usual corporate barriers?

Consider venues that reflect your company’s values or the event’s objectives. An innovation-focused gathering might thrive in a modern art museum or tech incubator space. A team-building event is better suited to adventure settings like climbing gyms, wilderness retreats, or, yes—race tracks where participants can challenge themselves.

At Fastrack Experiences, our championship motorsport venues create an instant buzz that conventional spaces simply can’t match. The expansive racing circuit surrounded by comfortable viewing areas blend excitement with practicality in ways that transform the entire dynamic of your event.

Our venues are conveniently located in Sydney, Melbourne, and Adelaide and have facilities designed to seamlessly transition from high-octane driving experiences to productive networking or presentation sessions. The unique setting creates natural conversation starters—nothing connects strangers faster than putting on a race suit or discussing the most exciting sections of the circuit or the handling of a Ferrari versus a Lamborghini.

Remember, the venue is part of the experience itself. Choose a space that does the heavy lifting for you by naturally creating the atmosphere you’re aiming for.

Creating a memorable atmosphere with engaging activities

The difference between a forgettable corporate function and an event that lives on in company lore often comes down to atmosphere and engagement. When planning activities, avoid the predictable. 

People crave experiences they can’t easily access elsewhere. We’ve seen how our performance-driving sessions create genuine excitement, and giving your guests a chance to share that adrenaline-charged buzz with others after the event does bond that connection. While you want everyone to feel like a winner at your event, adding some laughs with fun ‘trophies’ makes for a joyous conclusion.     

The perfect corporate event creates a temporary community bound by shared memorable moments—moments that continue generating conversation long after the event concludes. 

Here are some other considerations:

• Offer activities with varying involvement levels so both extroverts and introverts find comfortable ways to participate. For instance, some might want to drive performance vehicles at top speeds, while others might prefer ride-alongs or simulation challenges that offer excitement without the same intensity.
• Design activities that require teamwork across departmental lines. Problem-solving scenarios, creative competitions, or team-based challenges create natural opportunities for collaboration between colleagues who might not typically work together.
• Activities that demonstrate to participants something relevant to the workplace, like the effectiveness of ‘performance coaching’ in accelerating skills transfer in a racing car scenario, are particularly effective.
• Create designated spaces for shareable moments, whether it’s professional photos of participants behind the wheel, spots with great backgrounds for a team or guest photo, and sharing them as a memento and ‘thank you’, reinforce your appreciation for their participation.

Providing exceptional customer service before and during corporate events

It may seem a little strange to think of customer service as a function when running a corporate event, but it is one. From the moment your guests receive their invitation, it’s got to motivate them to do what’s required to be there. From that point, every interaction shapes their overall experience and perception of your organisation. And yes, this is just as important for your staff as it is for your clients.

Exceptional service starts with preparation and a proactive mindset; anticipate needs before they become apparent. This means having contingency plans for potential issues, creating clear communication channels, and being able to make real-time decisions that prioritise guest satisfaction.

Personal touches also make a massive difference. Develop a comprehensive welcome strategy that goes beyond basic registration. Offer personalised check-in experiences, provide detailed event guides, and ensure each guest feels individually valued. Small gestures—like remembering names or offering tailored recommendations—can transform a standard event into an extraordinary experience.

Choose Fastrack Experiences for your next corporate event

Corporate events are investments in time and money to inspire, connect, and motivate your best clients and team members. Fastrack Experiences transforms these moments from mundane to extraordinary by putting high-performance coaching and cars as your point of difference.

Our approach takes the idea of team-building and presses the accelerator pedal on it. We create immersive experiences that break down personal barriers, generate genuine excitement, and provide memorable moments that participants will discuss long after the event concludes. Whether you’re a small business or a global enterprise, our flexible programs are designed to deliver maximum impact with minimal planning stress.

Driving a V8 racecar is a powerful metaphor for teamwork, precision, and pushing beyond perceived limitations. Let’s turn your next corporate event into an unforgettable experience. Then, the most common question you’ll hear from your best people and customers is ‘When’s your next Fastrack day?’